Some of us go by the
book and some of us then go by the book natural cures are included
in. We have our own homeopathic methods and our libraries
include numerous self-help resources. For one example of a
book natural cure procedures are included in, for instance, some of us
go by Blended Medicine: The Best Choices in Healing—which is
dubbed on the cover “the Breakthrough System that Combines
Natural, Alternative & Mainstream
Medicine.” In this book, Michael Castleman includes
chapters on low-fat lifestyles, vegetarianism, vitamins and mineral
supplements, elimination dieting, exercise, meditation and message, and
more, discussing Ayurvedic and other medicines as well as including a
massive section on curing yourself using blended
medicine—curing everything from congestive heart disease to
constipation, incontinence to insomnia.
Again, many of us swear by the book, natural cure and natural
treatment, homeopathic self-applied treatment. But what if
the book natural cure offer made by a less than reputable
author? Or a disreputable author? On 20/20 last
week, one such snake oil salesman was discussed. Kevin
Trudeau has written book natural cures one and two: Natural Cures
“They” Don’t Want You to Know About; and
the same book with just the title (the first having his face on
it—on the cover). The issue is not only the book,
which has disappointed, ill-treated, and even killed (purportedly) a
number of suckers, but the issue is the author.
Kevin Trudeau
started out as the king of home-shopping/infomercial fame. John
Stossell, the brilliant investigative reporter of 20/20, though, has
pursued the man’s habits—which amount to his
(Trudeau’s) yielding millions of dollars. First,
Stossell reports, Trudeau does jail time, twice—once for
swindling a bank, once for credit card frauding his
customers. Out of jail, Trudeau is on TV, claiming he is a
memory expert (and, of course, selling tapes for memory
improvement). Then he is on TV, pushing cancer cure tapes and
pain elimination tapes. Then the government would bust
him. The government would begin efforts to take Trudeau to
court for fraudulence, but he would get out of it with what are called
consent order settlements (where you deny doing anything wrong but
promise not to do it anymore!) and with fines. But Trudeau
would continue to sell fantastic products and claims…until
the government extracted from him 2 million in fines (which he paid by
relinquishing two homes) and a guarantee he would NEVER sell products
again.
So what does the
swin-swam man do? He writes and sells a book, natural cures
that will save your life, etc., etc., and because books are not
“products,” per se, he is untouchable.
The book is a bestseller and those who have unwittingly contributed to
its fame and success have paid in ways beyond that of the amount of the
book Trudeau can now buy more houses with: one person stopped
taking synthetic meds and had a seizure—because Trudeau
proposes drug companies are evil and doctors’ prescriptions
are deadly. Another person with Cancer bought the con
man’s book for pain-free cures, but found there are
none…though he advertises there are.
Trudeau makes false claims, tells lies, and is taking money and
justifying his guru status…though doctors, institutions,
investigators, the government, and news reporters like John Stossell
consistently find his statements and claims absolutely fallacious and
erroneous. And still he profits. So do we choose to
be gullible? Or are the criminals getting smarter or nastier,
keeping one step ahead with their snake oil remedies and book natural
cures claims that we somehow want or need to be suckered by?